Take Control of these 5 Fundamentals and CAUSE Your Practice to Succeed
Succeeding in any business – or in life, actually – boils down to three fundamental principles:
- Begin with the end in mind. Know the outcome you want to achieve in every aspect of your business.
- Starting from that desired end result, work backwards to determine the steps you need to take to make those results happen.
- Take control of those details you CAN control, by planning, taking action, and tracking your results.
And, after all, isn’t succeeding in business what you’re really after? You didn’t go to work for anyone else – you decided to go into business for yourself.
You want to experience freedom.
You want to make the rules.
You want to decide how to help your patients, on your terms, the way you want to help them.
Chances are you’ve put some time into declaring your vision…your mission…your purpose…your values. But success is going to require more than that.
Your success is going to depend on your ability to take control. To be responsible. To design each day so that every action you take aligns with your big vision. You need to CAUSE your practice to be successful.
Taking control, being responsible, aligning your actions to CAUSE your success is going to require that you design and put in the structure, systems, and control mechanisms that will support you.
As the practice owner, the power and responsibility for creating and implementing of those systems and structures lie with you and you alone.
There are 5 critical elements of your practice that require your sure and steady leadership. Once you maintain control in these 5 areas, your practice is well on its way to becoming the business you’ve always dreamed of.
1. Your Schedule
In many practices, the schedule is just an “is,” a given, that takes care of itself. It’s either full or it’s not. The phone either rings or it doesn’t. Even if there’s some sort of marketing plan, it’s not typically one that serves as a catalyst to materialize daily goals. As a matter of fact, the schedule is often the source of the greatest frustration for the practice and for patients alike.
Why is that? Because struggling practices do not control their schedules – their schedules control them. Another way to think of it is that struggling practices are at the effect of the schedule, not the cause of it.
Your schedule can be a fundamental cause of your success, not only by virtue of whether it’s filled or not – but exactly what fills it.
2. Your Case Acceptance Statistics
Understanding case acceptance and how mastering it can help cause your practice to be successful relies more than just “getting patients to say yes.” You, as the practice owner and leader, must be the driving force behind not only what’s causing them to say yes to a treatment plan, but to get patients to “buy in” so completely, they will pay in advance for your time.
3. A Motivated, Self-Managing Team
One of the biggest contributing factors of dental practice success is leadership. Your team and your office culture are a direct reflection of who you are, how you lead, and how effective you are.
The simple truth is that the most inspired team in the world can’t cause your practice to succeed, unless they know clearly what success looks like and what their role is in creating it.
Your team needs to know in clear, measurable detail:
- What they’re responsible for
- How you’ll track and measure their performance
- How to know they’ve done a great job
- How you’ll reward peak performance – how they will personally benefit from doing a great job
Being responsible for the systems, practices, and procedures that contribute to a culture of excellence will help you cause your practice to be successful.
4. Loyal, High-Quality Patients who Actively Support Your Practice
You can either be the cause of the quality of patients who seek out your practice, or you can be the effect of whomever walks in the door. It’s your choice.
We’re guessing that you want to fill your practice with loyal patients who value the care and service you provide. We’re guessing that you want patients to refer people just like them – their friends, family, colleagues, or neighbors.
The way to cause quality patients to actively seek you out is to provide stellar care, a five-star patient experience, and enough education and information to help them value your services and look forward to their visits with you.
5. A Balanced, Fulfilling Lifestyle
Owning your own practice, being in business for yourself and your own reasons, offers tremendous freedom. But that freedom comes with a price. The price is your willingness to be 100% responsible for the life and health of your business.
And perhaps the greatest freedom is the freedom to change whatever it is that you don’t like – whatever it is that isn’t working – whatever it is that is unfulfilling, unpleasant, or unrewarding. It’s your choice. Question everything. Challenge yourself.
You can do everything you want to do with your practice. You can do everything you want to do with your life. All it takes is your willingness to be crystal clear about what it is that you want and then challenge what you believe to be possible.
It might seem overwhelming to take your practice from where it is now to where you want it to be, especially if you think you have to figure it out all by yourself.
Work with a Proven Team of Professionals
You can embrace and work with proven practice management systems and strategies that will put you “at cause” over your success. Successful practices all over the world use these same strategies and systems and enjoy a thriving, rewarding business.
For more than 20 years, P&S Coaching has helped practices all over the country get at the root causes of practice success, instead of just dealing with the systems of “what doesn’t work.”
We’ve helped practices just like yours, increase their revenue, create systems that deliver proven results, and work with Doctors and their teams to create a thriving culture that attracts qualified, dedicated, motivated staff who are thrilled to come to work each day.
As a matter of fact, it’s not uncommon for our clients to see revenue increases of up to 40% within their first year of working with us. Over time, we’ll help you and your team develop sustainable systems to grow your bottom line while you consistently deliver the world-class patient experience that defines the practice of your dreams.
The secret to our success is simple, we know how to get to the root causes of what’s holding your practice back, and we’d love to show you how we can help.
Contact us today to schedule a Complimentary Peak Performance Assessment and 30-minute strategic solutions call to give you a snapshot of how well your practice is performing right now, and show you areas for improvement that will help you bridge the gaps and achieve your true potential.
We’re eager to work with you to cause your own success.